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Bingo vs lays project report on i t c – bingo v/s frito-lays v/s submitted by:under the guidance ofsubmitted to: harpratap singh- prof santosh dharj. Bingo chips strategy the bingo brand of chips was launched by itc on 14th march 2007 bingo is priced the same as the lays brand of chips at rs10 for a 35g packet. Pringles vs stax september 3, 2008 chips snackgirl pringles totally had the market cornered on stackable deydrated-potato chips until lays came out with stax in 2003.
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